Web Design & Development
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, both short and long term?
The answers to these questions affect the design, content, and structure of your website.
Over 90% of websites could quietly disappear and never be missed by anyone except their owners. It's sad, but true.
With the vast array of "site building" tools available on the market today, anyone can build a website. Building a website that works - is another story.
The top 4 reasons that most websites fail to profit are:
1. Ineffective strategic planning.
No one plans to fail, but failing to plan is a good way to do it. You need to know who your potential customer is, not only looking at demographics, but also at psychographics. You need to know how you will reach them and how you will convert visitors to buyers. You need to know how you turn buyers into repeat buyers.
Ideally, you will also know how to turn buyers into word of mouth endorsement for your company. And, you need to include all of that in the planning stages of your website.
2. Web designers know only design
If your website designer does not know marketing, conversion, usability and compatibility issues the bottom line is that you end up with a website that looks great, at least to you, but doesn't do much to ring the cash register.
3. Marketers don't know design
The web isn't television, or radio, or direct marketing. Using a methodology suited to another medium (such as television or direct marketing) is like running a text ad on TV. You could, but why would you want to?
Making use of the unique aspects of marketing that only the web can offer will result in greater response and profit than using any one offline method alone. The fact is that layout and well chosen graphics can vastly affect your bottom line.
4. Lack of promotion
Websites don't come with traffic at the door. A well designed website is ready for promotion. It works in all browsers and on all platforms. It looks good no matter what monitor size the visitor has. It works on a MAC and it works on a PC. It works in IE and it works in Opera or Firefox. It is coded and ready for the search engine bots. It has a mailing list database ready to accommodate the people that will join your list or otherwise get into your conversion plan.
Our Website Development Process
The process of web site development can also be divided into different life cycle steps.
Every business is different and we approach each job differently. Analyzing your needs is a must. We take time to talk with you, understand your goals, and begin planning to make them happen.
We'll work with you to build a strategy that takes the best your company has to offer and combines it with professional website marketing tool. You know your business and we know web design. It's the perfect strategy.
Once the design process begins, you may be involved as much or as little as you would like. We may begin with something as simple as a logo, if one is needed. Eventually, you will have the opportunity to approve a full site design. Modifications can be made at any point in the process. Our goal is your satisfaction.
With strong strategies in place, and an approved design, we're now ready to start the development phase. During this phase all of the programming is written and online stores are setup. Now, content can be added to your pages and products to your store.
Your completed website is now ready for testing. Our technicians are looking for any potential problems which may keep your site from functioning to its maximum potential.
After testing has been completed & everything is running perfectly, your website is launched. Your website will be monitored for optimal performance.