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Social Media Marketing

 
 
Reach where your customers are



  • Use the power of Social Media to influence your customers to BUY from you
  • Increase business through word of mouth
  • Create and maintain BUZZ for sustained visibility
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Social Media Marketing

Using social media for marketing can enable businesses looking to further their reach to acquire more customers. Customers interact with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest.
Marketing with social media can bring remarkable success to your business.

What is Social Media Marketing?

Social Media Marketing is marketing on internet using various social media networks in order to achieve marketing communication and branding goals. Social media marketing covers activities involving social sharing of content, videos, and images for marketing purposes.

Social Media Marketing Tips

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.




Plan

Planning & building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

Content

Make sure you are offering valuable information that your ideal customers will find interesting.

Blog

Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. You can also blog about your recent social media efforts, contests, and events.

Links

If other sources provide great, valuable information you think your target audience will enjoy its good idea to link with them. Linking to outside sources improves trust and reliability.

Competitors

If your competitors are implementing social media marketing techniques that are working for them, do the same thing, but do it better! You can get valuable data for keyword research, where to get industry-related links, and other social media marketing insights.

Measure Success

You can’t determine the success of your social media marketing strategies without tracking data. Tools like Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.



How to Use Social Media for Marketing

Here is a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook

Facebook’s casual, friendly environment which requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.




Google+

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, and links. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.



Pinterest

Pinterest is the latest in social media marketing trends. Pinterest allows businesses to showcase their own product offerings while also developing their own brand’s personality with unique pinboards.



Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry related fields, and gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible




LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.




YouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!