Responsive Website Design
What is a Responsive Website Design?
Responsive means “able to move quickly and easily.” We follow a design process that allows us to move quickly into development and easily adapts to new technologies.
With a responsive design approach, we test ideas quicker and make decisions based on real data in the mobile environment. We can see how the site responds in different devices, rather than in only in a stationary mockup.
The proliferation of mobile web devices has necessitated an adaptive approach to web design. A responsive design approach has allowed us to build websites that work across multiple devices
Why should my website be responsive?
Reach tablet and mobile audiences
Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.
Increase sales and conversion
User has an improved site experience and there is no need for redirection across devices. Consistent user experience will have a positive impact on conversion rates as people are familiar with navigation and site or system use across devices. Responsive design removes barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.
Consolidate analytics & reporting
A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Site analytics tools like Google Analytics are optimised to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.
More visibility in search engines
You can manage one website with a single set of hypertext links; reducing the time spent on maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. By creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.
Easy to maintain
Multiple versions of website will require updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. Now that increases the effort and time manifolds. Responsive web design is easy to maintain because it is a single website that opens seamlessly on different devices.