Pay Per Click Marketing
What is PPC Marketing?
A Pay Per Click (PPC) campaign is a method for attracting targeted visitors to a web site and converting them into buyers. An advertiser makes payments for the ads published online solely based on the qualifying clicks. This means payments need to made only when a visitor clicks on the advertisement to visit the web site or the landing page.
By using keywords based on actual data in your campaigns we ensure that we connect you with people seeking a product like yours, and make them happy by providing them with an offer relevant to their search query.
Our PPC maximization Strategy includes the following steps:
We determine goals before stating of any project. For example goal can be to increase subscribers, sales, or brand awareness. It is vital you know what it is before the start to ensure success.
Define a budget
We define a budget with client for PPC campaign as there is an advertiser you will have to make payments on the basis of number of clicks. This helps to calibrate the spend according to the goals that were set up initially.
List of keywords
The most important part for the success of any Pay Per Click campaign is the selection of the right keywords. Only with the appropriate keywords one can promote an online business successfully through a PPC campaign. Our consultants work closely with you to ensure the selection of right keywords.
Seperate keywords for different ads
This approach ensures higher clicks and higher conversion rates as well.
Attention-grabbing campaign headlines
Even if the keywords have good ranking you won't get many visitors if your ad is not appealing. This is where our branding specialists help you by creating effective headlines which are attractive at the same time.
Attractive ad copies
For successful PPC campaigns, the ad copies must be attractive and appealing to encourage viewers to buy your product. This is where our branding and marketing specialists come into play.
Create landing pages
Create unique landing page with good call to action features so that the visitor gets to see the product or service directly that you want to sell online. This approach ensures that the visitors are actually converted into customers.
Optimize PPC campaign regularly
For any online business, priority must be given to higher conversion rate. So, we optimize the ad copies along with the landing pages on a regular basis. This ensures better and higher conversion rate.
Use more PPC search engines
To ensure more visitors and better conversions, we run the PPC ads on more than one PPC search engines. This way more people will get to see your ad copies which in turn will get you more qualified leads.