Logo Design & Branding
The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communication. Effective visual brand identity is achieved by the consistent use of visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.
Logos are very important for your business:
1. Attract more customers
Clients look for a well-defined company, and "look and feel" is one of the criteria that influence purchasing decisions.
2. Be memorable
More than Forty percent of people remember what they see better than what they hear or read. Unique Logos create hooks for customers to see and remember.
3. Differentiate from competition
A well-designed logo tells the story of your business and helps you stand apart from the competition.
4. Show commitment
Do it for the sense of personal pride that it will add to your business.
Basic principles of logo design
We design logos that are simple and memorable. The secret is to design something which is unexpected or unique without being cheeky.
We design logos that endure the test of time. The logo we design are ‘future proof’ and still be effective in 10, 20, 50+ years time.
Our logos work across a variety of mediums and applications creating a unified message for the cross section of customers
STEPS WE FOLLOW TO DESIGN A GREAT LOGO
We administer questionnaires and interview the clients to get the design brief.
We conduct research focused on the industry itself, its history, and its competitors.
Next we conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Develop the logo design concepts around the brief and research.
We receive feedback from the client and incorporate it into the design elements.
We present a selected few logos to the client and select the one which s most effective.