Gtech Solutions - Reach Further

Gtech Solutions

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Logo Design & Branding

 
 
Logo is the first impression of your organization. We design great Logo’s for our clients that:

  • Help attract more customers
  • Make your business memorable
  • Differentiate you from your competition
  • Show your commitment
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Logo Design & Branding

The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communication. Effective visual brand identity is achieved by the consistent use of visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.


Logos are very important for your business:



1. Attract more customers

Clients look for a well-defined company, and "look and feel" is one of the criteria that influence purchasing decisions.

2. Be memorable

More than Forty percent of people remember what they see better than what they hear or read. Unique Logos create hooks for customers to see and remember.

3. Differentiate from competition

A well-designed logo tells the story of your business and helps you stand apart from the competition.

4. Show commitment

Do it for the sense of personal pride that it will add to your business.



Basic principles of logo design



Simplicity

We design logos that are simple and memorable. The secret is to design something which is unexpected or unique without being cheeky.

Enduring

We design logos that endure the test of time. The logo we design are ‘future proof’ and still be effective in 10, 20, 50+ years time.

Versatility

Our logos work across a variety of mediums and applications creating a unified message for the cross section of customers



STEPS WE FOLLOW TO DESIGN A GREAT LOGO




Design brief

We administer questionnaires and interview the clients to get the design brief.

Research

We conduct research focused on the industry itself, its history, and its competitors.

Reference

Next we conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

Conceptualizing

Develop the logo design concepts around the brief and research.

Reflection

We receive feedback from the client and incorporate it into the design elements.

Presentation

We present a selected few logos to the client and select the one which s most effective.